Tu Atención, Por Favor
Casas-Alatriste Loperena, Rogerio Luis
Our attention is more dispersed than ever. We spend our days jumping from content to content, app to platform, giving likes, commenting, sharing and in some cases, even generating content. It is a scarce and limited commodity and content is becoming more and more abundant. This is the basis of the attention economy. This book was born from this concept for brands and advertisers, mainly, to reflect on where our attention is in an era character...